Friday, February 25, 2005
Firm Will Sell Cheap DVDs In China To Combat Piracy
Warner Brothers Entertainment will provide dozens of its digital
videodiscs to Chinese retailers at deep discounts in the hopes that its
higher-quality products will be able to compete with pirated DVDs
circulating on the streets. The Wall Street Journal reports that Warner
will release about 125 movies this year at below-market prices. Films
with no additional features will be sold for $2.65, while DVDs with
extra footage or actor interviews will cost $3.38. That is more than the
$1 to $2 prices found on the streets, but Warner hopes customers will be
willing to pay a little more for the extra footage and higher quality.
